{"id":1931,"date":"2020-06-30T08:48:50","date_gmt":"2020-06-30T11:48:50","guid":{"rendered":"http:\/\/pesquisas.face.ufmg.br\/time\/?p=1931"},"modified":"2020-06-30T15:20:24","modified_gmt":"2020-06-30T18:20:24","slug":"matriz-ge-mckinsey","status":"publish","type":"post","link":"https:\/\/pesquisas.face.ufmg.br\/time\/2020\/06\/30\/matriz-ge-mckinsey\/","title":{"rendered":"Como avaliar o posicionamento competitivo do seu neg\u00f3cio?"},"content":{"rendered":"<div id=\"pl-1931\"  class=\"panel-layout\" ><div id=\"pg-1931-0\"  class=\"panel-grid panel-has-style\" ><div class=\"siteorigin-panels-stretch panel-row-style panel-row-style-for-1931-0\" data-stretch-type=\"full\" ><div id=\"pgc-1931-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-1931-0-0-0\" class=\"so-panel widget widget_sow-headline panel-first-child\" data-index=\"0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-headline so-widget-sow-headline-default-976bce4b67fc-1931\"\n\t\t\t\n\t\t><div class=\"sow-headline-container \">\n\t\t\t\t\t\t\t<h1 class=\"sow-headline\">\n\t\t\t\t\t\tO que \u00e9 a matriz GE?\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t<\/div>\n<\/div><\/div><div id=\"panel-1931-0-0-1\" class=\"so-panel widget widget_sow-editor panel-last-child\" data-index=\"1\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p>A matriz multifator, tamb\u00e9m chamada de matriz GE ou matriz McKinsey, \u00e9 um dos modelos de estrat\u00e9gia de marketing mais populares na \u00e1rea de neg\u00f3cios. A proposta da ferramenta \u00e9 analisar fatores que determinam a <em>atratividade do neg\u00f3cio <\/em>e o <em>posicionamento competitivo<\/em>, sendo aplic\u00e1vel em diferentes setores e podendo ser aplicada para analisar m\u00faltiplos neg\u00f3cios de um grupo empresarial, diferentes categorias de produtos de uma empresa ou mesma na an\u00e1lise dos seus competidores. Uma das grandes atra\u00e7\u00f5es da matriz \u00e9 sua flexibilidade e sua rela\u00e7\u00e3o com a an\u00e1lise SWOT.<\/p>\n<p>&nbsp;<\/p>\n<p>Mas como montar a matriz? Baixe nosso <em>template<\/em>, monte sua pr\u00f3pria matriz de Portf\u00f3lios e alinhe sua estrat\u00e9gia de neg\u00f3cios!<\/p>\n<p>&nbsp;<\/p>\n<p>N\u00e3o conhece a matriz GE? Assista a esse v\u00eddeo e tire suas d\u00favidas!<\/p>\n<p><iframe loading=\"lazy\" title=\"Gest\u00e3o de Portf\u00f3lio: Matriz BCG e Matriz GE (Mckinsey)\" width=\"1080\" height=\"810\" src=\"https:\/\/www.youtube.com\/embed\/8AfV4wJeEHU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<\/div>\n<\/div><\/div><\/div><div id=\"pgc-1931-0-1\"  class=\"panel-grid-cell\" ><div id=\"panel-1931-0-1-0\" class=\"so-panel widget widget_sow-headline panel-first-child\" data-index=\"2\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-headline so-widget-sow-headline-default-ff68f4e31c98-1931\"\n\t\t\t\n\t\t><div class=\"sow-headline-container \">\n\t\t\t\t\t\t\t<h3 class=\"sow-headline\">\n\t\t\t\t\t\tBAIXE AGORA NOSSO TEMPLATE\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t<\/div>\n<\/div><\/div><div id=\"panel-1931-0-1-1\" class=\"so-panel widget widget_sow-editor panel-last-child\" data-index=\"3\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f1785-o1\" lang=\"pt-BR\" dir=\"ltr\" data-wpcf7-id=\"1785\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/time\/wp-json\/wp\/v2\/posts\/1931#wpcf7-f1785-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Formul\u00e1rios de contato\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"1785\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"pt_BR\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f1785-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<p><label> Preencha seus dados corretamente: voc\u00ea receber\u00e1 o arquivo em seu e-mail. <\/label>\n<\/p>\n<p><label> Seu nome (obrigat\u00f3rio)<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span> <\/label>\n<\/p>\n<p><label> Seu e-mail (obrigat\u00f3rio)<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span> <\/label>\n<\/p>\n<p><label> Qual o nome da sua empresa? <\/label><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"empresa\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"empresa\" \/><\/span>\n<\/p>\n<p><label> Qual o setor de atua\u00e7\u00e3o da sua empresa? <\/label>\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"area\"><select class=\"wpcf7-form-control wpcf7-select\" aria-invalid=\"false\" name=\"area\"><option value=\"\">&#8212;Escolha uma op\u00e7\u00e3o&#8212;<\/option><option value=\"Atacado\">Atacado<\/option><option value=\"Autoind\u00fastria\">Autoind\u00fastria<\/option><option value=\"Bens de Capital\">Bens de Capital<\/option><option value=\"Bens de Consumo\">Bens de Consumo<\/option><option value=\"Eletroeletr\u00f4nicos\">Eletroeletr\u00f4nicos<\/option><option value=\"Energia El\u00e9trica\">Energia El\u00e9trica<\/option><option value=\"Farmac\u00eautico\">Farmac\u00eautico<\/option><option value=\"Finan\u00e7as\">Finan\u00e7as<\/option><option value=\"Ind\u00fastria da Constru\u00e7\u00e3o\">Ind\u00fastria da Constru\u00e7\u00e3o<\/option><option value=\"Ind\u00fastria Digital\">Ind\u00fastria Digital<\/option><option value=\"Infraestrutura\">Infraestrutura<\/option><option value=\"Minera\u00e7\u00e3o\">Minera\u00e7\u00e3o<\/option><option value=\"Papel e Celulose\">Papel e Celulose<\/option><option value=\"Produ\u00e7\u00e3o Agropecu\u00e1ria\">Produ\u00e7\u00e3o Agropecu\u00e1ria<\/option><option value=\"Qu\u00edmica\">Qu\u00edmica<\/option><option value=\"Servi\u00e7os\">Servi\u00e7os<\/option><option value=\"Siderurgia e Metalurgia\">Siderurgia e Metalurgia<\/option><option value=\"Telecomunica\u00e7\u00f5es\">Telecomunica\u00e7\u00f5es<\/option><option value=\"T\u00eaxtil\">T\u00eaxtil<\/option><option value=\"Transporte\">Transporte<\/option><option value=\"Varejo\">Varejo<\/option><option value=\"OUTROS\">OUTROS<\/option><\/select><\/span>\n<\/p>\n<p><label> Qual das op\u00e7\u00f5es abaixo melhor representa seu cargo atual? <\/label>\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"cargoatual\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" name=\"cargoatual\"><option value=\"\">&#8212;Escolha uma op\u00e7\u00e3o&#8212;<\/option><option value=\"Administrativo\">Administrativo<\/option><option value=\"Coordenador\">Coordenador<\/option><option value=\"Estagi\u00e1rio\">Estagi\u00e1rio<\/option><option value=\"Estudante\">Estudante<\/option><option value=\"Gestor\/Diretor\">Gestor\/Diretor<\/option><option value=\"Presidente\/CEO\">Presidente\/CEO<\/option><option value=\"Professor\">Professor<\/option><option value=\"Supervisor\">Supervisor<\/option><option value=\"OUTROS\">OUTROS<\/option><\/select><\/span>\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"Math1\"><label><span class=\"wpcf7-quiz-label\">12+48<\/span> <input size=\"40\" class=\"wpcf7-form-control wpcf7-quiz\" autocomplete=\"off\" aria-required=\"true\" aria-invalid=\"false\" type=\"text\" name=\"Math1\" \/><\/label><input type=\"hidden\" name=\"_wpcf7_quiz_answer_Math1\" value=\"f580f6a95c0bea4b16a7fe82d1df4975\" \/><\/span>\n<\/p>\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Enviar\" \/>\n<\/p><p style=\"display: none !important;\" class=\"akismet-fields-container\" data-prefix=\"_wpcf7_ak_\"><label>&#916;<textarea name=\"_wpcf7_ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label><input type=\"hidden\" id=\"ak_js_1\" name=\"_wpcf7_ak_js\" value=\"9\"\/><script>\ndocument.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );\n<\/script>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>A matriz multifator, tamb\u00e9m chamada de matriz GE ou matriz McKinsey, \u00e9 um dos modelos de estrat\u00e9gia de marketing mais populares na \u00e1rea de neg\u00f3cios. A proposta da ferramenta \u00e9 analisar fatores que determinam a atratividade do neg\u00f3cio e o posicionamento competitivo, sendo aplic\u00e1vel em diferentes setores e podendo ser aplicada para analisar m\u00faltiplos neg\u00f3cios de um grupo empresarial, diferentes categorias de produtos de uma empresa ou mesma na an\u00e1lise dos seus competidores. Uma das grandes atra\u00e7\u00f5es da matriz \u00e9 sua flexibilidade e sua rela\u00e7\u00e3o com a an\u00e1lise SWOT. &nbsp; Mas como montar a matriz? Baixe nosso template, monte sua pr\u00f3pria matriz de Portf\u00f3lios e<a class=\"more-link\" href=\"https:\/\/pesquisas.face.ufmg.br\/time\/2020\/06\/30\/matriz-ge-mckinsey\/\">Read More &rarr;<\/a><\/p>\n","protected":false},"author":11,"featured_media":1938,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","content-type":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[38,47,10,11],"tags":[24,104,14],"class_list":["entry","post","publish","author-time","post-1931","format-standard","has-post-thumbnail","category-aprendizagem","category-ciencia","category-empreendedorismo","category-marketing","post_tag-empreendedorismo","post_tag-marketing-analytics","post_tag-ufmg"],"_links":{"self":[{"href":"https:\/\/pesquisas.face.ufmg.br\/time\/wp-json\/wp\/v2\/posts\/1931","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pesquisas.face.ufmg.br\/time\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pesquisas.face.ufmg.br\/time\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pesquisas.face.ufmg.br\/time\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/pesquisas.face.ufmg.br\/time\/wp-json\/wp\/v2\/comments?post=1931"}],"version-history":[{"count":14,"href":"https:\/\/pesquisas.face.ufmg.br\/time\/wp-json\/wp\/v2\/posts\/1931\/revisions"}],"predecessor-version":[{"id":1951,"href":"https:\/\/pesquisas.face.ufmg.br\/time\/wp-json\/wp\/v2\/posts\/1931\/revisions\/1951"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pesquisas.face.ufmg.br\/time\/wp-json\/wp\/v2\/media\/1938"}],"wp:attachment":[{"href":"https:\/\/pesquisas.face.ufmg.br\/time\/wp-json\/wp\/v2\/media?parent=1931"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pesquisas.face.ufmg.br\/time\/wp-json\/wp\/v2\/categories?post=1931"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pesquisas.face.ufmg.br\/time\/wp-json\/wp\/v2\/tags?post=1931"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}